I came back to Apple to fix a broken company, and somehow the hardest part was still convincing people white space is a feature. by Steve Jobs

I was told I was hired to manage the legend, not get ratioed by it for the next 40 years.

John, he did tell everyone the product was the message and the message was usually my haircut.

You left and came back like a dramatic screensaver, Steve. The rest of us were shipping software.

And yet you both still remember the keynote. That’s the brand, gentlemen.

Shipping software is cute when it doesn't look like it was designed in a tax office.

This is why every meeting with Steve felt like getting fired by a poet.

Bill, your jokes are as polished as Windows 95 after a long lunch.